Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Twitter and Pinterest have provided benchmarks that we utilize for our planning; however, Facebook and Instagram are not as transparent. If your aim is driving impressions, pay close attention to your CPM.

Nielsen 120

Nielsen Content Comparison CPM 120

Ignite Social Media

FEBRUARY 11, 2021

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company.

Social Media 171

Social Media CPC CPA Aggregator 171

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 9, 2016

The average user spends about 50 minutes just on Facebook, Instagram, and Messenger every day. CPC is relatively cheap, depending on your industry (On average, no more than $0.61 Showing your ad on Instagram. GB max for Instagram. billion daily active users on – 1.03 per click). Choose a call-to-action.

Advertising 40

Advertising Facebook URL Campaign 40