Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Cost per click (CPC) Facebook ad cost metrics. In 2020, the lowest CPC all year was $0.33

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Hootsuite

AUGUST 17, 2020

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. But B2C retailers aren’t the only industry focusing on social advertising. So where does that leave your brand’s social media marketing strategy ?

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Hootsuite

JANUARY 10, 2022

Flooring retailer Floor & Decor doesn’t sell online, but they earned a 300% sales boost with their auto-uploaded Pinterest Shopping ad campaign. Once you have Rich Pins set up on your website, you can schedule all your Pins, including Product ones for the Shop tab, easily with Hootsuite: Pinterest ad objectives. Just do it.

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Hootsuite

SEPTEMBER 9, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Hootsuite Digital 2020 Report. Pro tip: Collection ads work especially well for retail and travel brands. Source: Hootsuite Digital 2020 Report. It’s the perfect fit for a retail brand.

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Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Let Hootsuite help crush your ad campaign. Drive more traffic to your website using Hootsuite.

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