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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram. CPC on Facebook and $1.31 CPC on Instagram.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram. CPC on Facebook and $1.31 CPC on Instagram.

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. BlackIsKing, a film by Beyoncé, is streaming exclusively July 31 on Disney+. So where does that leave your brand’s social media marketing strategy ?

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Automatic bidding helped furniture retailer MADE.COM lower their CPC by 80% while increasing clicks by 400%. Video ads don’t always mean filming an actual video and the costs associated with that. Pinterest automatically adjusts your bids throughout the day, every single day, to get the most bang for your buck. Source: Pinterest.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, 2 Create a Website , covers Adsense, CPC, Blogging, Design, Making Money Online, and Promotion. Liz works as a digital media manager for a film and television training organization, and runs an adorable site dedicated to her Shih Tzu Sadie. Follow her @lisabarone on Twitter. Follow her @promoteuguru on Twitter.

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