19 Social Media KPIs You Should Be Tracking
Hootsuite
MAY 17, 2021
Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Impressions. Follower count. Applause rate.
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