article thumbnail

19 Social Media KPIs You Should Be Tracking

Hootsuite

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Impressions. Follower count. Applause rate.

article thumbnail

Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest if you intentionally coordinate them well across multiple platforms. Want to leave room to adjust your strategy as the season goes on?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Want to leave room to adjust your strategy as the season goes on?

article thumbnail

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Want to leave room to adjust your strategy as the season goes on?

article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

You get to shape and direct the public sentiment about your business and brand. For example, the average cost per click (CPC) for Facebook ads is between $0.18 Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. Why is this important?

article thumbnail

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. Feedly is the easiest way to curate content from your favorite publications for social sharing.

Tools 40
article thumbnail

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

In some ways I can understand that sentiment. Charging model: The final step with your ad is to select CPC (cost per click) and big on that or CMP (cost per thousand impressions). By entering: utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle.