Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.

Tools 52

Tools Strategy Marketing Analysis 52

Convince & Convert

OCTOBER 12, 2010

If you’re using banner advertising (how wonderfully old-fashioned of you!) CPC, eCPM, and CPS are your bread and butter. Find a way to measure and assess marketing responses that’s right for the channel you’re using – and stick with it.

ROI 125

ROI Social Media Small Business CPC 125

Hootsuite

JUNE 7, 2022

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. You can also structure your campaign around cost per click (CPC) — a set price for every click your ad generates. The exact cost will depend on several factors.

Campaign 145

Campaign Instagram HootSuite UGC 145

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. While you have a reputation, these people haven’t yet used your product. Particularly for very visual products (like fashion), photo shares should be tested. And by “results,” note that I’m focusing on Cost Per Conversion.

Cost 113

Cost Conversation Facebook Sample 113

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Her latest posts include Fighting Fake Reviews Online , Online Reputation Management Lessons from BP , and Control Your Google Top 10.

Blogger 168

Blogger SEO Consultant WordPress 168