agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

Hootsuite

OCTOBER 28, 2019

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., From a social media standpoint, it’s a sign that your post was relevant to the offer. Use a URL shortener to make it trackable.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133

Adwords Metrics CPC Campaign 133

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Buffer Social

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. You can use BuzzSumo to find the most shared content from any URL – instantly allowing you to determine what content has worked for your peers and competitors.

Social Media 94

Social Media Content CPC Advertising 94

agora pulse

OCTOBER 30, 2020

While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. If you’re using your Facebook or Instagram plan to build out your Pinterest strategy, you’re losing out on opportunities to reach your audience. However, that method won’t work with all social media.

Marketing 119

Marketing Hashtag SEO CPC 119