An Update on TikTok’s Self-Serve Ad Platform
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APRIL 13, 2021
Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Maybe it’s the fact that their platform is exploding. Metrics like CPM, CPV, and CPC compete reasonably well.
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