Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 152

Campaign CPM Facebook CPC 152

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

Buy 134

Buy CPA Metrics ROI 134