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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. Google and Yahoo!-Bing Bing Network continue to see growth; Google leads in mobile. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Don’t let them do your bidding.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. ” Tim Mayer of Yahoo calls this the “most authoritative source on search.” CPC Strategy. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more. Her blog, 2 Create a Website , covers Adsense, CPC, Blogging, Design, Making Money Online, and Promotion. Follow her @conniefoggles on Twitter.

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