The Realtime Report

AUGUST 15, 2012

The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Average cost per click (CPC). Average click-through rate (CTR).

Cost 191

Cost CPC CPM Advertising 191

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

The Marketing Blog

JUNE 22, 2008

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 While going through the initial research we bumped into few Indian rating sites, which did not take care of person’s privacy and safety. 25 am YoMacha: India’s Hot or Not ? They had profane content.

Startup 100

Startup Web 2.0 CPM CPC 100

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

FEBRUARY 23, 2021

In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.

Reddit 78

Reddit Tips CPM CPC 78

Hootsuite

SEPTEMBER 9, 2020

Here’s a quick summary from the Pew Research Center’s most recent social media fact sheet. Source: Pew Research Center. This is a full-screen interactive or informational destination page within the Facebook mobile app. Facebook Playables are mobile-only interactive previews of your game or apps. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145