article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. So not all views are created equally.

article thumbnail

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Masthead ads.

YouTube 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Video ads are far more memorable than static images and plain text.

CPM 150
article thumbnail

13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Cost Per Acquisition (CPA). Now AdSense do a combination of CPC and CPM ads—they mix them in. If you publish videos, you might be interested in Youtube’s integration with AdSense, which allows you to earn money from ads that appear in your videos. I’ve been paid up to $40 per 1000 impressions. Cost Per Click (CPC).