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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. So not all views are created equally.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Masthead ads.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. This will contribute directly to ROI.

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