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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them. YouTube requires someone to hit play (autoplay videos don’t count as views) and watch for 30 seconds. What does CPM mean?

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Types of YouTube ads.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines.

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13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Cost Per Acquisition (CPA). Now AdSense do a combination of CPC and CPM ads—they mix them in. Some advertisers love to have their brand included in emails that you send to readers. These are similar to the ads you might see in Youtube videos that pop up and that can be minimized. Cost Per Click (CPC). Sponsorships.