Ignite Social Media
APRIL 23, 2020
Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. With Twitter banning political ads and Google restricting them, a large share of the digital political ad dollars will go to Facebook. digital political ad spending, with an estimated $550.0
Convince & Convert
MARCH 19, 2018
By paying per impression, you can optimize your CPM to just $0.02 But did you know Twitter’s targeted ad features allow you to tap into 316 million monthly users?! And it doesn’t stop at Twitter. For example, on Facebook it’s known as “Relevancy Score,” while on Twitter it’s “Quality Adjusted Bid.”.
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Ignite Social Media
FEBRUARY 11, 2021
LinkedIn: 3 seconds Twitter and Pinterest: 2 seconds while at least 50% of the content is in view Reddit & Snapchat: Once the video starts playing, the view is counted Video View Rate: Measures the attention given to video content. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign.
Little Web Giants
NOVEMBER 4, 2014
Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
Little Web Giants
NOVEMBER 4, 2014
Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
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