Ignite Social Media

APRIL 23, 2020

If social were to follow traditional platforms, spikes should occur during the last 2 to 3 weeks leading up to Election Day (source: Kantar, Category Share of Total TV Ad Time). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Consider a Shift in Strategy.

Campaign 101

Campaign CPA CPM Cost 101

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. By paying per impression, you can optimize your CPM to just $0.02 And it doesn’t stop at Twitter. Optimize Quality Score.

CPM 151

CPM CPA ROI Campaign 151

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. News PPC Social Media'

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 28

Social Media Facebook Marketing CPM 28