Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Yes, it’s unpopular with the social media purists, but if 94% of tweets are RT’d within the first hour, you need to tap into multiple Twitter audiences throughout the day. Repeat Your Tweets.

Sysomos 144

Sysomos CoTweet CoTweet Klout 144

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 134

Social CRM Influencer Klout Social Media 134