Dave Fleet

OCTOBER 5, 2011

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). ROI is ROI, not Return on Imaginary Numbers.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

DECEMBER 20, 2010

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. I don’t blame him – companies are sinking big money into Facebook nowadays. However, you don’t own them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

MAY 24, 2011

But the real strategic advantage comes in that the cost of the ad space is a known quantity. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? What action can you take based on a SOV metric alone?

Metrics 353

Metrics Widget Sentiment Resources 353