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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Inbound marketing leads cost on average 62% less than outbound-generated leads, and the “big three” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel. The Backup List ).

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use.

B2B 293
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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). as they grow.

Strategy 161
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Get More From Email Signatures With Sigstr

Convince & Convert

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: Right.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Paid search ads, however, still outperform both. ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising. ” 6% said they rarely or never click on organic search results (so why are they searching?!).