Waxing UnLyrical

FEBRUARY 1, 2011

What are some cost-effective ways of correlating outputs to outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# pts Settings.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Pay-per-click (PPC) advertising costs might increase. Of course, I am making some assumptions here. Click here to try reconnecting the live stream. | pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g., But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 21, 2010

How much does a house cost? Don’t sweat the Twitter metrics , by Seth Duncan at Context Analytics’ blog (now Beyond Analytics). Why: It would be tough for me to pull out a single “why&# when this post is chock-full of them. by Don Bartholomew. by Daniel Sitkin at Metrica’s Measurement Matters. pts Settings.

Postrank 119

Postrank Conference Tourism Analytics 119