Akamai Marketing
NOVEMBER 13, 2012
If that sounds too overwhelming, consider the amount of time your business will spend on social media and ask yourself the cost of NOT knowing how your efforts are paying off? Its by determining your goals that you determine metrics, KPI’s then tactics. The WHAT: Now identify your metrics. Twitter is not a strategy.
Akamai Marketing
MARCH 9, 2009
The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. The group got lots of together time as they moved along middle America on a 45-foot bus.
Akamai Marketing
NOVEMBER 1, 2011
We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Social Media Metrics and ROI for You. CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? What we can measure for social media ROI.
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