Webbiquity SMM

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Share your own industry-related content.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on del.icio.us. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

SEPTEMBER 12, 2011

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Socialmedia.biz

JULY 14, 2016

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too. SDL SM2 — I have always loved SM2 by SDL. OK, now on to tools. BaseCamp 2.

Influencer 60

Influencer Tools SM2 Marketing 60

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Her background includes stints in management consulting and the energy industry. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

SocMed Sean

FEBRUARY 3, 2013

If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. Blogs 43) If you’re serious about blogging, get a self-hosted WordPress blog. 45) Your content had better be good.

Social Media 279

Social Media Klout YouTube Foursquare 279