How Size Matters in the Social Media ROI Debate
Convince & Convert
OCTOBER 12, 2010
ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.
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