Can We Talk? Why Your Company’s Social Media Needs to Sound Human
Navolutions
JANUARY 21, 2014
Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. Who has time to micromanage anyway?
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