Akamai Marketing

FEBRUARY 21, 2012

Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Of ignoring conversations? But to be part of the conversation, you do have to be a participant. ” What’s the ROI of THAT message?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

DECEMBER 22, 2011

Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. .” ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. Well, its certainly not impossible.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. It’s differentiating feature: it’s a form of conversation. There you have the value of the conversation.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. What’s the ROI of Nothing? . This simply isn’t the case. . View more presentations from Tara Coomans.

Training 196

Training Social Media Creative Commons Case Study 196