Social and Logical

article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

Marketing is focused on getting people to notice brands and behaving in a favorable direction. This is why regular content and conversations through social media matter are important. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis).

Analysis 186
article thumbnail

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Maybe if we are discussing chores or errands. Theme: Bueno by WooThemes.

Embedding 150
article thumbnail

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. Components.

Strategy 150