Navolutions

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. Who has time to micromanage anyway? It’s already tough enough to macromanage.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

It’s unclear just how much potential this one has, since people tend to be paranoid about giving out this kind of information, but it’s a great opportunity for high-impact conversions. Search Industry Trends android G+ Google Update Google+ iphone Local SEM local seo mobile phone Small Business social media social networking'

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Is Hummingbird Good for your Business?

Navolutions

In the world of Google, this is called “conversational search.” Check out Danny Sullivan’s excellent article on conversational search if you want to see a few of the cool tricks it can do. For the plumbing industry, we’ve seen as many as six Yelp listings appear in a row, above the local listings.

Directory 100
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Who’s Afraid of the Big Bad Yelp?

Navolutions

If you happen to recognize a regular customer, spark up a conversation about it the next time you do business. If you don’t believe me, try searching for a high competition industry in a local city, like “Arvada attorneys” or “Livermore restaurants” and take a look at the number of reviews.

Review 166
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SEO in 2014: Where It’s All Headed

Navolutions

Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. because not a lot of people understand the industry in the first place ( but don’t those kind of headlines get a lot more clicks? ). SEO” Got Fuzzy. But when Rand “Mr.

SEO 100