Akamai Marketing

DECEMBER 22, 2011

Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. The curve ball here might be Facebook. Its faster, easier to consume and more entertaining.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. .” ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. Facebook is not a strategy.

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Template Templates Social Media Sample 203

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. Because social media ROI is really a combination of many different types of valuations.

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ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” ” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media.

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Questions Social Media ROI Domain Name 192