Jeff Esposito

JULY 23, 2010

I like it but not addicted, yet; had a great conversation about monitoring services with Jason Mollica and am happy to say that I will officially have my wife back full-time after she takes the bar next week. Social media turf wars: are marketing and PR on a collision course? My weeks are running into one another. Unported License.

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Jeff Esposito

AUGUST 13, 2010

Now this is one of those questions that always sparks conversation. However the title is a bit misleading as the post actually makes the case for three marketing disciplines that can all claim a stake in the argument. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Who “owns” social media? –

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Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

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Jeff Esposito

JULY 22, 2010

Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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