Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But seriously, THANK YOU. Incredible. link] Adam Q.

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MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

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SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Review 115

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FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. But, it's not all conversational.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

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AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

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JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. Retweets are up.

Social CRM 117

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JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

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Community building Social CRM Consultant Posterous 116

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APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

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Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. Everything. Im Jay Baer.

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Social Media Strategy Apple iPhone 113

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JUNE 29, 2010

link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Convene, converse and collaborate. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Bravo, Clay. Thanks for that!

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RSS Collaboration Social CRM Consultant 118

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JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Easy – you listen!

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Social Media Strategy Consultant Blogger 139

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AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc.,

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. link] [link] Hot In Technology Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. #1

Social Media 116

Social Media Strategy Consultant ROI 116

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JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

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FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

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MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. I use this a lot. It’s not viral unless it is.

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Social Media Strategy Social CRM Consultant 151

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AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

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Social Media Strategy Tourism Social CRM 140

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JULY 26, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

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MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Download it: [link] [link] Lucy Railton Hope to read this if/when MC naps.

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Social Media eBook Strategy Social CRM 116

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FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

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AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

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MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

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MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

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Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

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Social Media Strategy Social CRM Company 117

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Social Media Policies Consultant Social CRM 153

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MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] ATI Attraction Mktg A #SocialMedia Scoreboard That Works [link] [link] Kopano Media RT @BenySchonfeld: No kidding, this is awesome!

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Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

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Social Media Strategy Metrics Organization 134

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APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JUNE 7, 2010

This is the overarch… [link] #marketing [link] Jim Weldon Delivering Happiness Delivers Indeed: Yes, nice guys can finish first. link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. It might be different people for each task.

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Social Media Consultant Strategy Organization 140

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

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CSR Social Media Strategy Consultant 137