Direct Marketing Observations

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. I look at the URL under each search result. Which in turn means that you must create some type of content that works for Google.

Content 162
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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

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18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

4) Stealing other peoples content was hard work. 12) You never figured out what that Facebook vanity URL thing was. 15) You hate creating content and no one was coming to the blog. 15) You hate creating content and no one was coming to the blog. 5) Spamming hashtags wasn’t driving any business. 13) Case studies?