Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.
Guide to URL Shortening and Tracking for Social Media
MAY 17, 2016
You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. Everything from your headline and keywords to featured image and URL should be optimized. Bitly.
How To Add Custom URL to Google Plus G+
AUGUST 27, 2012
How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Feel free to request a different one but it will take a while… More information on Google Plus Custom URL’s.
How I do it : Bulk URL shortening for #socialmedia updates
OCTOBER 4, 2014
What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. Bulk URL Shortening Tool for Social Marketing. 1. Get a copy of this URL shortening Google spreadsheet.
Who Is Reading Your URL?
Small Business Mavericks
MARCH 9, 2015
“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” And your URL should have that same kind of balance. Two Types of URL Readers. Who looks at that URL?
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration? All useful.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
OK, OK. I’m finished with my experiment to repurpose content. Everyone talks about repurposing content. Some people just re-share their content on the social networks, with no updates, while others give it additional legs through eBooks, Slideshare presentations, and more. The Results of the Repurpose Content Test. Four Ways to Keep Content Fresh.
Boost Content with Science and Art
APRIL 27, 2015
By Gini Dietrich Last week, Paul Sutton had a question about when to boost content. For instance, we always pay to boost content for our monthly webinar series on Facebook. The point is that we can have 54 more people at our monthly webinars by paying for a little content boost, which is neither lazy nor against what social is about. Communication Content
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? Your content will be more useful to visitors. By Tara Geissinger.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? Your URL matters too!
How to Use Predictive Content Analytics
Convince & Convert
DECEMBER 1, 2014
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. That was a real eye-opener for me.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Here’s a guide to combining marketing tactics with a single piece of content. The link to the article should include tracking code generated by Google’s URL Builder. Sharing the content inside and outside your network is a powerful traffic driver. Also post the content on sites where your audience is likely to spend time. Today’s guest post is by Andy Crestodina.
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Should writers keep copy short?
Social Fakers: What Do Numbers Mean these Days?
OCTOBER 18, 2012
We were always led to believe social media success rests on the number of fans/followers; the number of views/impressions a piece of content generates as it carries across an ecosystem; and the number of positive mentions, ratings, and reviews. Today’s guest post is by Hessie Jones. All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? Wise words, Zuck! IMPORTANT!
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful. Pocket. Snip.ly. Nimbus Screenshot.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out!
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Here’s a question for you: How effective is your content at driving traffic to your website ? If Even if your content is performing well, there’s always room for improvement. But Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. The same philosophy applies when you’re creating epic content, too. In Read on!
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media. Enable Content Discovery.
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms. It’s not an aggregation of content across the web. I have something new for you to try!
How to Create a Content Library in 5 Easy Steps
Convince & Convert
AUGUST 10, 2015
According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales. Can content really reach its full potential if sales isn’t leveraging it to better connect with their buyers? Start Building.
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
Today: Duplicate content by Derek Mabie. . Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. How Does Content Get Duplicated? For example, printer-friendly versions of pages are duplicate content.
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Content Strategy Implementation
Supercharge your content
JULY 18, 2011
I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content. Nobody reading your content cares whether they are reading it on your.org website, or somewhere else. With both of these tools, when you send out a tweet using their respective bookmarklets, you send people to a big landing page with related information.
Backlinks Matter: Take Control of Them
JANUARY 28, 2015
In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. What you want to do is include a kind of “middle-man” URL right in between the page that’s linking to you and your end landing page. However, instead of doing this, you can create a new URL through the Pretty Link plugin.
How to Build Valuable Links with Your Content
Convince & Convert
OCTOBER 9, 2015
You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. Sound And we know that content marketing can help you do that. But the big misconception here is that all you have to do is create content on a whim, and those links will roll in.
The Ultimate Editing Checklist for Content Marketers
NOVEMBER 2, 2016
Instead of your slug (everything after your domain.com in the article URL) looking like this: example.com/blog/catgories/editing/checklists/2016/01/editing-checklist-for-content-marketers-and-their-mothers. reader scrolling further down the page is another signal to Google of quality content. Visuals increase people’s willingness to read your content by 80%. on a roll.
Should Browsers Display Only Canonical URLs to Users?
NOVEMBER 23, 2010
Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter, xid=newsletter, ?nav=home).
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Content marketers have to wear many “hats.” This is a huge job, and it is no wonder that many businesses are abandoning their content marketing programs in favor of just plain old web-based advertising, if they can sustain it on their budgets. It may be that you just don’t have the tools that can make the job of content marketing so much easier. Identifying Your Audience.
Why Dark Social Data Matters to the Content Marketer
OCTOBER 5, 2016
Are you a social marketer, or a content marketer, or both? This question, no, debate, no, cage fight, has become a common one among marketers who create content and push it out into the universe, whether it is on social, on blogs, on websites, or all of the above. Who is in charge of planning and creating the content (visual, video, ads, copy) according to business objectives?
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Make sure you apply the username to your Facebook Page, not your personal profile, and be sure to use something memorable that people can find by plugging in the URL. You forgot your URL. Want one?
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3.
Facebook Begins Prefetching to Improve Mobile Site Speed
AUGUST 31, 2016
Today, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped. In this way, we can better match ads to the moments when people can best engage with content. Facebook pointed out that up to 40 percent of website visitors abandon those sites after delays of three seconds: People are spending more and more time on mobile—consuming content, interacting with businesses and making purchases. Use a high-quality content delivery network to reach audiences quickly. Nobody wants to wait ages for a website to load.
How to Regram: The Importance of Sharing Instagram Content
SEPTEMBER 12, 2016
Having shareable content is one of the main pillars to a successful social media marketing strategy , but on Instagram it’s not so simple. Knowing how to Regram Instagram content is essential to sharing branded, co-marketed and user-generated content. There’s a tricky line between sharing another user’s content vs. stealing it and calling the image or video your own.
11 Big Myths About Social Media and Content Marketing
Convince & Convert
OCTOBER 12, 2013
Much of what we’ve come to believe about social media and content marketing is wrong. crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Tracking URLs, visibility into your purchase funnel, unified customer databases. Myth 7: Content creates thought leadership. Content is fire.
25 Questions I Ask About B2B Content Marketing
Convince & Convert
DECEMBER 15, 2014
At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. 25 Questions I Ask About B2B Content Marketing. views. items. Listly by Jay Baer.
3 Top Challenges Facing the Social Content Curator
JUNE 30, 2016
Today’s thought leaders cannot be successful without smart sharing of great content published by others. There are many frustrations associated with curating content, but luckily there are powerful solutions out there. This is a common concern amongst thought leaders, since sharing curated content directs users to someone else’s website instead of your own. Let’s get started.
URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
DECEMBER 22, 2012
Poor quality content is already a no-no, as are paid links or those created by spamming blog comments and discussion forums. Good-quality content will always be favoured by Google, and they’ve never stopped saying that well-placed on-page keywords are a good thing, as long as they don’t damage the overall quality and grammar of the page they’re placed on.
How To Structure Your Blog Content For Great Rankings
DECEMBER 13, 2016
Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. Structuring your content in a way that Google understands means higher rankings across your entire site. Stick to the fundamentals of content structuring and you’ll see a definite improvement in your rankings. Your Blog Content.