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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding. In the world of social media, content is the equivalent of lottery tickets.”

B2B 185
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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Do you think Salesforce.com and Oracle spent more than 1.5

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Content Marketing in a Nutshell. Earned, Owned an Paid Media in a Nutshell.