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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We created a custom audience based on social data from blogs, microblogs, social networks, and forums.

Quantcast 188
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30 Tips To Be a Digital Storyteller

Ari Herzog

Blogs without comment choice = not social media. Write related content without being overly promotional. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Consider Quantcast and Alexa. Create meta keywords and folksonomy tags/categories for each post. Be remarkable.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation.

Mashup 115
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. This post is a somewhat technical approach toward dealing with duplicate content issues. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264
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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Quantcast Visitor Demographics. I ran the social news site Reddit through the tool as an example and I’m told that around 55% of visitors are male (though I expect this to be a little lower than reality) and 24% of the audience are over 50 years old. This will give you some insights on how to create your own popular content.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). Look for social signals. Check content quality.

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$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

Nobody is going to give you their email without going through a lot of content first. Again, I prefer the idea of content being on the left rather than packed between navigation, but at least put something there that entices people to click on more articles or simply share your website via social media.

Adsense 88