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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance. Sponsored Content Compliance.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Smart syndication.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. You can jump to the end for the Takeaways ).

News 149
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Google News Wants Title Tags to Match Headlines?

Adam Sherk

Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. But linking with the article headline is something that publishers should do when possible.

News 100
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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. The XHTML editor will be the tool for writing the contents, while the content manager will be the tool for distributing those contents among the services of the "cloud".

Netvibes 100
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12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Table of Contents. Really Simple Syndication. From Tim, as true with all brackets: Rather than browsing the web for what you need and getting distracted by the irrelevant but interesting, RSS essentially gives you your own personal newspaper with carefully selected content. "This is a whole new ballgame. Highly recommended."

Tips 263