Harp Interactive

APRIL 20, 2010

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. The best way to get back-links is to create valuable content; create it and they will link!

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging: Allows businesses to embed geographical location information within websites, images, videos and other digital media. Google has added geotagging to Blogger.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

SEPTEMBER 13, 2010

Profile : Make sure you have identified effective keywords (3 word phrases) and use them in your profile and information page. Google and other search engines consider your page authoritative if other websites cite your website and point to it with a link. Also include website address/URL where allowed.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

MAY 25, 2010

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Monitor for Content to Share. Sharing information that is relevant to your business or profession is a sure way to establish your brand or business as an authority and to keep people coming back for more.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

OCTOBER 9, 2009

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Couple your email newsletter content with additional website content on a blog for improved commenting. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

FEBRUARY 3, 2010

I suggest using your business name in the real name because this is what’s indexed by Google. Provide useful, helpful information. These provide tweet statistics which are useful in determining the most interesting content to your followers. Make sure your bio is filled out and have a well-branded page.

Engagement 270

Engagement Authentication HootSuite Notification 270