Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
Social media played an enormous role in driving traffic and engagement: 66% of web traffic (to London2012.com) million social media followers across Twitter, Facebook, Google+, Foursquare. Alternative formats included a dyslexic view, larger font sizes, easy read version (with summaries), daily highlights, and video content.
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