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HubSpot vs. Marketo: Which is Better?

Oktopost

Ad campaign management. Integrations with such platforms as Metadata and Adroll. for ad campaign management are also available. Content Management System (CMS). Integrations available with PingPilot, Salesmsg and others. Transactional emails. Audience segmentation for ads available. Landing page creation.

Hubspot 110
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Building a New Kind of Cruise Community

Waxing UnLyrical

Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering.

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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54
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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? Intelligent content is essentially structured content.

Content 181
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. Having duplicate content on the web. Using a keyword more than 1-2% on a page, including metadata. Keep reading!

SEO 79
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Everything You Need To Know While Building A Website

BeingOptimist

Content Management System (CMS) like WordPress. A content management system (CMS) is a web application that allows users to create, edit and manage their websites. Planning The Content and User Experience. The next step is to plan out the content on the website. Title Tags and Metadata.

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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Content Marketing = Guaranteed SEO. There are legions of content marketers who live in fear of creating an editorial calendar.

SEO 85