Since most social media programs are not tied to existing systems in support, marketing, and product innovation, it’s very difficult to collect the disparate data and make sense of it Framework: Social Media Measurement Compass A Framework for Social Analytics View more documents from Susan Etlinger In particular, I’m fond of how the report lays out a measurement strategy based on organizational model and maturity, there are different strategies to deploy depending on the internal structure. Why are social analytics so important? The compass idea illustrates this clearly. MORE >>

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider a Lijit Wijit or other aggregator widget. MORE >>

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Solution: As a Result, Social Media Management Systems are Emerging Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once. Can Social Media really be managed in this way??? MORE >>

Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups. Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems. MORE >>

No strings attached (so long as you dont violate the Terms of Service by being a spammer or posting prohibited content), no subscription fees, no registration fees, no upsell fees. And with Google Apps for Business it makes it easy to manage everything in one place. Dont think of Blogger as a standalone website management tool, but the part of a suite of tools that can be used to extend your site and business. Reason 6: managed security. I'd love to add the 'commenter's latest post' widget (CommentLuv) but that needed an extra layer of logging in. MORE >>