Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

SEPTEMBER 21, 2010

I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). I don’t know that using social media instead of advertising is valid (even though I put forth that construct in the post). But, I’m not sure that’s a good comparison.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. from fun, long-term content creations to powerful projects that really drive business?

Strategy 152

Strategy BuzzStream Content Brands 152