Convince & Convert

MAY 26, 2010

Like a hammer there are ways to abuse a tool, whacking yourself over the head, and ways to be constructive, building a house with it. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” They’re running another contest for owners to send in pictures of their own creations on the Lego-like Brick Construction Shirt.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

It is about setting up a construct so all ideas have the same opportunity for success and can be fairly judged, debated and improved upon. So, I take pause and guide everyone to think about crowdsourcing as being the leveling construct that plays on the left hand side of the equation.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 2, 2010

We all have – thanks to the tools, technology and context – been able to grasp more and further to construct our life. We are what we want to be, at least in the social media realm. Anonymous Not to mention meeting and getting to know your co-author because of those first social media connections.

Social Media 153

Social Media Strategy Consultant Social CRM 153