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YouTube community management: How to engage your audience effectively

Sprout Social

For example, REI uses pinned comments to pose a question to subscribers that’s relevant to the video in question: You can likewise use pinned comments to hype up upcoming videos, events or giveaways. And on the flip side, you might see negative comments that serve as constructive criticism. See how that works?

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YouTube channel management: A checklist for for your brand

Sprout Social

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. You can also use pinned comments to tease upcoming video topics, hype up giveaways, remind your audience of events and pose questions. On the flip side, you might notice negative or constructive comments.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. How can I help you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.