Direct Marketing Observations

MAY 22, 2012

The beauty of social media isn’t in the online connections. No the beauty of social media is in it’s potential. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. It’s mostly happening face to face.

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Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start.

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Direct Marketing Observations

MARCH 9, 2010

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why. The confluence of PR and social media ain’t no coincidence. I can help you, I know a few good people there.

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Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. The first thing you do in this new digital age is you use the tools that you have at your disposal, to confer with those that are completely enamored of the brand and you ask them what they think and you listen to them. They went off. Your trust them.

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Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

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Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. They might be win x amount of games, make the playoffs, win the conference etc. But what about you?

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Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

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