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Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

comScore 199
comScore Smart Phone SMS Advertising 199
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A Double Dose of #measurePR

Waxing UnLyrical

MAY 17, 2011

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
Klout comScore Nielsen Sample 195
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