Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Newsroom are under tremendous pressure today. Print is really on its last legs.”.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 At least with TV and magazines you know that at least nominally, they are there with some focus.

Social Networking 98

Social Networking Advertising comScore CPM 98

Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Newsroom are under tremendous pressure today. jump in traffic.

Press Release 109

Press Release comScore Case Study Nielsen 109