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Study Proves Facebook and Digg Visitors More Loyal; Twitter in Last Place

Bill Hartzer

There is a new study out that shows that people who visit Digg and Facebook are more loyal readers than on other web sites. The study, based on a sample of 33 million users on the online ad network Chitika , compared the number of visitors coming from major traffic sources. Digg came in second place with slightly over 16%.&#.

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Bing Search Engine Losing Users Fast

Bill Hartzer

9.08% 7.73% 7.26% Bing 6.76% 5.76% 5.44% (Based on a sample of 579,555,134 impressions across the Chitika network) Search Share: Unique Users August September October Google 79.86% 82.87% 83.82% Yahoo! 9.36% 8.03% 7.42% Bing 8.24% 6.56% 6.25% (Based on a sample of 273,537,852 users across the Chitika network). Post this on Diigo.

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Study: User-Generated Video Reviews Just As Effective as Professionally Produced TV Ads

Bill Hartzer

comScore, Inc. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers. If that is the case, then why do we need to hire a professional to produce a video?

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Some Perspectives on Pinterest

Social Media Marketing

I've been wanting to write something about Pinterest for the last 2-3 weeks, but haven't been able to because of a grueling work schedule, and rather than simply provide you an introduction to the site, I thought I would take a sampling of articles that have been written about it and see if we can explore some topics related to Pinterest instead.

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