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Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183
Research Content Hitwise Adwords 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

JANUARY 12, 2011

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.

SEO 198
SEO Hitwise comScore Adwords 198
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