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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

I do , however, believe they can gain the competencies and confidence to deal with the increasing barrage of content thrown at them dailyand the new channels of access that have contributed to the confusion. As a corporate information professional, I believe it is important to focus on the "people" component of knowledge management.

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Blog #6.2: Narrative Storytelling Enhances Sales Performance

SalesChoice

In other words, 70% of B2B Sales professional time is spent in administrative overhead, (responding to emails, in putting data into administrative systems, contact management, customer relationship systems, billing and inventory management systems, internal meetings, answering /returning mobile calls, responding to text messages, etc.).

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Doing so means nailing down your SaaS marketing strategy, though. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. What are the staples of a SaaS marketing strategy? Let’s say you’re marketing an SEO tool. Hey, good question!

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Customer Marketing: The True B2B Game Changer

Oktopost

What’s needed is a strategy to retain and nurture customers, making them the focus of the business. How to Build a Great B2B Customer Marketing Strategy. Once you’re ready to invest in customer marketing, the next step is to decide what strategies to use. How to Build a Great B2B Customer Marketing Strategy.

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