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Let’s Get Real… Does Your Content Convert?

Pam Moore

Are you one of the 22% of businesses that are satisfied with their conversion rates? If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Are you increasing your social currency with your actions?

Content 164
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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

As I tend to do, I eavesdropped on their conversation. Aside from my habitual eavesdropping problem, the conversation’s simplification of the “want&# impulse is vital to your online success. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Speak directly to them.

Buy 46
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How to Use Retail Bots for Sales and Customer Service

Hootsuite

By automating these basic tasks, you free up your human agents to efficiently handle higher-value engagements that require a 1:1 conversation. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Automate simple customer service conversations.

Retail 97