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Let’s Get Real… Does Your Content Convert?

Pam Moore

If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Are you increasing your social currency with your actions? Social currency = attention + action.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. The Benefits of Social Media for Business.

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# That’s what focus groups have become, haven’t they? “Do Asking the right question.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Launching a retail bot to handle simple questions about order tracking, shipping policies, and product suggestions allowed Merci Handy to quickly pivot from a primarily wholesale business where 85% of sales were from in-store stockists, to a primarily B2C ecommerce company. Relieve your customer service team.

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