yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.
yMarketingMatters
AUGUST 7, 2014
Researching the demographics of their followers. Researching the online behavior of their followers. It allows companies to get quality followers by: Targeting a SPECIFIC audience. Testing different tactics to drive follower engagement. Identifying their ideal follower. Their success is achieving the RIGHT KIND OF FANS.
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yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.
yMarketingMatters
MARCH 4, 2013
I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. coming from you). Don’t get me wrong.
yMarketingMatters
FEBRUARY 26, 2014
Promote your company and your content, and Get Noticed! Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Research has shown that ‘Please Retweet’ has a 51% retweet rate, while ‘PleaseRT’ has a 39% retweet rate. Engage with that audience in a fast and efficient way. Build credibility.
yMarketingMatters
NOVEMBER 11, 2013
It’s a big reason why so many company blogs and social media accounts are abandoned. Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research.
yMarketingMatters
JULY 20, 2016
On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations!
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